i+mARCH PUBLIC LECTURES: Sustaining Bangkok Identities
The Master of Architecture in Architectural Design (International Program) (i+mARCH), Department of Architecture, Faculty of Architecture, Chulalongkorn University, invites you to attend
PUBLIC LECTURES
Sustaining Bangkok Identities:
City Branding as an Urban Regeneration Approach for the Bangkok Metropolitan
by Asst. Prof. Nattapong Punnoi, PhD
Department of Urban and Regional Planning,
Faculty of Architecture, Chulalongkorn University
Sustainable Bangkok: Designing the Future
by Varunya Jarunyaroj
Africus Co., Ltd.
Bangkok Chameleon in a Shifting World
by Jenchieh Hung and Kulthida Songkittipakdee
HAS design and research
Discussions to be moderated by Asst. Prof. Chomchon Fusinpaiboon, PhD
Department of Architecture, Faculty of Architecture, Chulalongkorn University
Information
Date: Thursday 8 August 2024, 17.00-19.00
Location: Auditorium of the Faculty of Architecture Library, Chulalongkorn University
Language: As part of the Advanced Architectural Design and Development Course, these lectures will be conducted in English
Free admission. Please register here https://forms.gle/SaWgE1qJv99s2CSr7
For more information, please contact: imarch@chula.ac.th
Topics and guest speakers
City Branding as an Urban Regeneration Approach for the Bangkok Metropolitan
This lecture will discuss city branding as a collaborative effort to understand and leverage city resources and development goals by designing activities, spaces, and communications to attract and inspire target groups, thereby fostering the city’s long-term growth. It will present the principles and processes of city branding, as well as the challenges in revitalizing the inner-city areas of Bangkok as a mega city that supports living, commerce, transportation, and tourism for Thailand and the ASEAN region.
Nattapong Punnoi, PhD, is an assistant professor in the Department of Urban and Regional Planning at the Faculty of Architecture, Chulalongkorn University. His extensive academic experience includes notable publications, such as “The Renaissance of Bangkok Main Street: A Trial of Deliberative Planning Approach” and “Supporting Factors of Stakeholder Participation in Development Process of Sustainable Tourism in Living Heritage Area.”
Dr. Punnoi has contributed significantly to urban planning projects, including the Renewal of Ratchadamnoen Boulevard Project and the development of a master plan for bicycle routes at Chulalongkorn University. His expertise is sought after in various capacities, serving as a consultant and expert on numerous urban planning initiatives. His work focuses on sustainable urban development, stakeholder collaboration, and heritage conservation.
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Sustainable Bangkok: Designing the Future
This lecture will explore the ongoing journey of urban sustainability in Bangkok, delving into past milestones, current challenges, and future visions. It emphasizes the continuous process of sustainable development, showcasing how architectural and urban design strategies contribute to a sustainable future for the city. Attendees will learn about effective strategies and lessons from major projects, including One Bangkok.
Varunya Jarunyaroj is a consultancy team leader and senior green building specialist at Africus Co., Ltd. In her practice, she actively engages with projects involving international teams. With a profound passion for sustainability and extensive professional experience as an architect and lighting designer, her expertise lies in delivering and guiding the design of sustainable built environments, optimizing building efficiency, managing resources, reducing environmental impact, and generating economic benefits, all while making a positive societal impact. Varunya earned her Master of Architecture degree with Distinction in Sustainable Environmental Design (SED) from the Architectural Association School of Architecture, following her Master of Arts in Architecture from the University of Westminster.
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Bangkok Chameleon in a Shifting World
This lecture will explore Bangkok as a constantly changing city where spontaneous architectural arrangements can be seen on everyday streets. These structures not only provide localized responses but also reflect the “native wisdom” of local lifestyles. By examining these phenomena, which appear in various forms across other Asian cities, the lecture will illustrate how Bangkok and Thailand’s architecture can serve as a prototypical response mechanism for urban adaptation.
Jenchieh Hung and Kulthida Songkittipakdee founded HAS Design and Research in Bangkok and Shanghai. Recognized as leading architects of their generation, they are renowned for their innovative architectural designs, as highlighted in the “World Architects Directory” of Wallpaper* magazine. Their work has gained international acclaim through winning competition entries, and they are known for their synthesis of form, pattern, material, and technology into unique, cohesive constructions. Besides their practice, Hung And Songkittipakdee (HAS) have been actively involved in academia as visiting professors at Tongji University – College of Architecture and Urban Planning and have served as guest editors for the Journal of the Architects Regional Council Asia (ARCASIA). Recently, HAS Design and Research received the Thematic Pavilion of the Year Award at The Association of Siamese Architects under Royal Patronage Exposition (ASA Architect Expo 2024) in Thailand.
